May 26, 2026
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Will Buying a Rolex in America Become a Dream?

On Wednesday, President Trump introduced new tariffs, including a 10% universal tariff on all imports. Additionally, reciprocal tariffs will apply to imports from over 60 trade partner countries. These tariffs are additive, meaning that goods from these countries will face both the 10% tariff and an extra country-specific tariff.

Despite Mr. Trump’s claim that these tariffs will eventually lower prices for Americans, economists expect the opposite. Many products are likely to become more expensive, leading to inflation. Some of the items expected to see price increases include:


Electronics

Most iPhones are still made in China, though Apple has moved some production to India. However, India will now face a 26% tariff, which could make iPhones and other electronics more expensive. TVs and laptops are also likely to see price hikes.

Cars

Buying a new car could become much more expensive. American-made cars could cost $2,500 to $5,000 more, while some imported models may see price increases of up to $20,000, according to Anderson Economic Group.

Clothing and Shoes

Everyday items like clothes and shoes are often imported, meaning they will also be affected by the tariffs. This could make shopping for basic necessities more expensive.

Wine and Spirits

Imported alcohol, including wine, whiskey, and other spirits, is expected to become pricier due to higher import duties.

Furniture

Many furniture items are imported from countries like China, Vietnam, and India. The new tariffs could increase their prices, making home furnishing more costly.

Coffee and Chocolate

Many Americans enjoy coffee and chocolate, but these products are often imported. Tariffs could raise their prices, affecting popular brands and everyday grocery costs.

Luxury Goods: Swiss Watches

If you’re considering buying a Rolex or another high-end watch, now might be the time. Swiss watches are likely to face higher tariffs, making them even more expensive. With a 31% tariff, Rolex and other Swiss watch brands will have a hard time keeping their prices low in the U.S. Like many other businesses dealing with the new Trump tariffs, Rolex will need to adjust quickly.

If the full tariff is added to the price, a $10,000 Rolex could go up by $3,100. With an average 8% sales tax in many states, the total price could be over $14,000, according to Paul Altieri, CEO of Bob’s Watches.

If Rolex increases its prices again in June, it will be the second price rise in 2025. Earlier this year, gold Rolex models became 8% more expensive due to rising gold prices.


What come’s next?

With these tariffs in place, American consumers should expect rising prices in the coming months. While businesses may try to absorb some costs, many will pass them on to customers. This could lead to inflation and make everyday goods more expensive. Meanwhile, Kristalina Georgieva, Managing Director of the International Monetary Fund (IMF), has warned that U.S. tariffs pose a significant risk to the global economy, highlighting concerns about their long-term impact on trade and financial stability.

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